O.M.G. VISUAL
DESIGN
A M A N D A A L L B E E , R A V E N R I C E , M A Y H I T C H I N G S . J U L I A B O Y L A N D
S
TYPOGRAPHY
The font used in the OMG App is
Lato Black 900. Thissans-serif font
was chosen because it is modern,
inviting, and direct. Lato creates a
sophisticatedappearance, which is
ideal for a news application.
FONTS
Buttons
The OMG App will incorporate a variation of icons
and words on the home screen. Although icons were
more popular to our user research poll, the members
of theOdysseyTeam requested that the app include
words on the app to look like their online magazine
layout.
Logos
The Odyssey Media Group has an official logo for its social media
handles. The OMG App will use this logo as an alternative home
button at the top of the screen . We created a very simply logo for
the Apple App Store. Below are examples of the OMG logos on
the app,and the social media logos used on the app.
Twitter
Instagram
Messaging
Facebook
HEX Code: #cf2727
HEX Code:#000000
Colors
OMG RED
BLACK
The two colors used throughout the OMG App are red and black.
These colors are the official colors for the Odyssey Media Group,
and they wanted the colors to remain consistent between the
webpage and the app. However, we do use slight variations of
these two colors to make the app more visibly appealing ,such as,
adding a gradient.